Business Model Canvas

Customer Segments
  • Eco-conscious individuals
  • Health & hygiene-conscious consumers
  • Homeware/design enthusiasts
  • Upper middle-class households looking for aesthetic + sustainable products
Value Proposition
  • Stylish, modern water filter that doubles as homeware
  • Ceramic: sustainable, biodegradable, recyclable
  • No microplastics or chemical leaching
  • Easy to clean, dishwasher-safe
  • Timeless design vs. cheap plastic alternatives
Customer Relationships
  • Personal, brand-driven relationship (via social media & community)
  • Minimal but thoughtful customer support
  • Loyalty via refill reminders or subscription
Channels
  • Direct-to-consumer e-commerce
  • Select design/home retailers
  • Eco-friendly online marketplaces
  • Instagram/TikTok influencer content
Revenue Streams
  • One-time purchase: $100–$200
  • Replacement filter sales
  • Subscription model (future)
Key Activities
  • Product development
  • Manufacturing coordination
  • Marketing & influencer seeding
  • Website management
Key Resources
  • Proprietary ceramic tech
  • Manufacturing/fulfillment partners
  • Brand & design assets
  • Website infrastructure
Key Partners
  • Ceramic and packaging suppliers
  • Shipping & fulfillment centers
  • Retail store partners
  • Water quality certifiers (maybe)
Cost Structure
  • Production: ~$50–$60/unit
  • Marketing: influencers, website, ads
  • Branding, packaging, logistics
  • Mold creation and ceramic tooling